Instruction 11-12
the Marketing Manager of a Company Producing a New

question 48

Short Answer

Instruction 11-12
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the colour and shape of the box's logo on the approval rating of the cereal. He combined four colours and three shapes to produce a total of 12 designs. Each logo was presented to two different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analysed these data using the ? = 0.05 level of significance for all inferences.
$\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$$\text { Colours }$
$\begin{array} { | r | c | c | c | c| } \hline \text { Shapes } & \text { Red } & \text { Green } & \text { Blue } & \text { Yellow } \\\hline \text { Circle } & 54 & 67 & 36 & 45 \\\hline & 44 & 61 & 44 & 41 \\\hline \text { Square } & \mathbf { 3 4 } & 56 & 36 & 21 \\\hline & \mathbf { 3 6 } & 58 & 30 & \mathbf { 2 5 } \\\hline \text { Diamond } & 46 & \mathbf { 6 0 } & \mathbf { 3 4 } & \mathbf { 3 1 } \\\hline & 48 & \mathbf { 6 0 } & \mathbf { 3 8 } & \mathbf { 3 3 } \\\hline\end{array}$
-Referring to Instruction 11-12,the critical value in the test for a significant interaction is________

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Definitions:

Conscientiousness

A personality trait characterized by diligence, carefulness, thoroughness, and the desire to do a task well.

Conformity

Describes the adaptation of an individual's behaviors, attitudes, and beliefs to align with those of a larger group or social standard.

Espoused Values

The stated values and norms that an organization officially endorses and communicates to its members.

Ethical Values

Principles and standards of behavior that guide moral conduct and decision-making.