Instruction 12 -Referring to Instruction 12

question 9

Short Answer

Instruction 12.13
The managers of a brokerage firm are interested in finding out if the number of new customers a broker brings into the firm affects the sales generated by the broker. They sample 12 brokers and determine the number of new customers they have enrolled in the last year and their sales amounts in thousands of dollars. These data are presented in the table that follows.
$$\begin{array} { | l | l | l | } \hline \text { Broker } & \text { Clients } & \text { Sales } \\\hline 1 & 27 & 52 \\\hline 2 & 11 & 37 \\\hline 3 & 42 & 64 \\\hline 4 & 33 & 55 \\\hline 5 & 15 & 29 \\\hline 6 & 15 & 34 \\\hline 7 & 25 & 58 \\\hline 8 & 36 & 59 \\\hline 9 & 28 & 44 \\\hline 10 & 30 & 48 \\\hline 11 & 17 & 31 \\\hline 12 & 22 & 38 \\\hline\end{array}$$
-Referring to Instruction 12.13,the coefficient of correlation is____________.

Recognize the applicability of balance theory in understanding consumer attitudes and behaviors.

Differentiate between types of consumer attitudes and how they are influenced.

Identify the mechanisms behind promotional strategies and their effectiveness based on the type of purchase.

Describe social judgment theory and its relevance to attitude change and persuasion.

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Definitions:

Reciprocal Allocation Method

A method of allocating service costs that explicitly recognizes all interactions among the service departments.

Simultaneous Equations

A set of equations containing multiple variables that are solved together since the solution to one equation depends on the solutions of the others.

Additional Costs

Expenses that are not originally planned or budgeted, arising unexpectedly during the production or execution process.