Instruction 14-2
the Following Table Contains the Number of Complaints

question 154

Multiple Choice

Instruction 14-2
The following table contains the number of complaints received in a department store for the first six months of last year.
$$\begin{array} { c c } \text { Month } & \text { Complaints } \\\text { January } & 36 \\\text { February } & 45 \\\text { March } & 81 \\\text { April } & 50 \\\text { May } & 108 \\\text { June } & 144\end{array}$$
-Referring to Instruction 14-2,suppose the last two smoothed values are 81 and 96 (Note: They are not) .What would you forecast as the value of the time series for September?

• A) 91
• B) 86
• C) 96
• D) 81

Understand the effects of information presentation on decision-making biases.

Recognize the role and challenges of decision-making at various levels of management.

Understand the methodological approaches to solving different types of problems.

Understand the concept and implications of bounded rationality in decision-making.

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Definitions:

Contribution Margin

A profitability metric that calculates the amount of revenue remaining after deducting variable costs, used to cover fixed costs and generate profit.

Selling Price

The amount of money for which a product or service is offered for sale to customers.

Contribution Margin Ratio

The percentage of revenue remaining after variable costs have been subtracted, indicating how much revenue is available to cover fixed costs and generate profit.

Contribution Margin

The amount remaining from sales revenue after variable expenses are deducted, indicating how much contributes towards covering fixed costs and generating profit.