Instruction 15-3
the Director of Transportation of a Large Company

question 65

Short Answer

Instruction 15-3
The director of transportation of a large company is interested in the usage of her van pool. She considers her routes to be divided into local and non-local. She is particularly interested in learning if there is a difference in the proportion of males and females who use the local routes. She takes a sample of a day's riders and finds the following:
$$\begin{array} { | l | c | c | c | } \hline & \text { Male } & \text { Female } & \text { Total } \\\hline \text { Local } & 27 & 44 & 71 \\\hline \text { Non-Local } & 33 & 25 & 58 \\\hline \text { Total } & 60 & 69 & 129 \\\hline\end{array}$$ She will use this information to perform a chi-square hypothesis test using a level of significance of 0.05.
-Referring to Instruction 15-3,the value of the test statistic is _______.

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Definitions:

Brand Image

The perception of a brand by the consumers, shaped by branding efforts, experiences with the product or service, and the influence of social media, advertising, and word-of-mouth.

Brand Associations

The qualities, attributes, and experiences that consumers connect with a brand in their minds.

Brand Revitalization

The process of bringing new life to an existing brand through strategies aimed at improving its image, relevance, and competitiveness in the market.

BrandAsset Valuator

a strategic tool for assessing the strength and value of a brand based on dimensions such as differentiation, relevance, esteem, and knowledge.