Instruction 15-10
Many Companies Use Well-Known Celebrities as Spokespersons in Their

question 30

Multiple Choice

Instruction 15-10
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
$$\begin{array} { | l | c | c | } \hline & \text { Male Celebrity } & \text { Female Celebrity } \\\hline \text { Identified product } & 41 & 61 \\\hline \text { Could not identify } & 109 & 89 \\\hline\end{array}$$
-Referring to Instruction 15-10,which test would you use to properly analyse the data in this experiment?

• A) (?)² test for variance
• B) (?)² test for independence
• C) (?)² test for differences among more than two proportions
• D) None of the above

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Definitions:

Lobbying

The act of attempting to influence decisions made by officials in the government, most often legislators or members of regulatory agencies.

Statutory Laws

Laws established and enacted by the legislative body of a government.

Legislative Aide

A professional who assists legislators in researching, drafting, and analyzing proposed legislation and may also handle constituent communications and affairs.

Phenotype

The way an individual’s genotype is expressed in observed and measurable characteristics.