Instruction 15-10
Many Companies Use Well-Known Celebrities as Spokespersons in Their

question 133

Multiple Choice

Instruction 15-10
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
$$\begin{array} { | l | c | c | } \hline & \text { Male Celebrity } & \text { Female Celebrity } \\\hline \text { Identified product } & 41 & 61 \\\hline \text { Could not identify } & 109 & 89 \\\hline\end{array}$$
-Referring to Instruction 15-10,at 5% level of significance,the critical value of the test statistic is

• A) 13.2767.
• B) 3.8415.
• C) 5.9914.
• D) 9.4877.

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Definitions:

Negative Critical Thinking

The process of identifying flaws or problems in arguments or strategies by focusing on potential downsides.

Strong Critical Thinking Skills

Refers to advanced abilities in analyzing, evaluating, and synthesizing information to make reasoned judgments.

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A way of living that consistently reflects one's moral values and ethical principles.