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Discuss whether the following statement is true or false:
A GNMA (mortgage pool)security with a 20-year maturity should sell at a lower yield to maturity than a 20-year corporate bond,because the interest and principal of the GNMA security are government insured.
Sales Call Objective
The specific goal or aim that a salesperson intends to achieve during a sales call, which could range from simply gathering information to closing a sale.
FAB Formula
A sales strategy that focuses on the Features, Advantages, and Benefits of a product to highlight its value to the customer.
Purchase Decision
A buyer’s decision to purchase something.
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