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For each historical identification question, define the term and briefly describe its historical significance.
-Cassiodorus
Cost Focus
A business strategy that aims to become the lowest-cost producer in an industry or market segment to gain a competitive advantage.
Market Segments
Market Segments are distinct groups of consumers within a broader market who share similar characteristics and needs.
Differentiation Focus
A strategy where a company targets a specific market segment with a unique product or service offering to stand out from competitors.
Market Segments
Separation of a market into unique segments of consumers with diverse needs, traits, or actions who may need distinct products or marketing strategies.
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