The Field of Management Science

question 24

Multiple Choice

The field of management science

• A)concentrates on the use of quantitative methods to assist in decision making.
• B)approaches decision making rationally, with techniques based on the scientific method.
• C)is another name for decision science and for operations research.
• D)each of the above is true.

Differentiate between various marketing strategies, including guerrilla, viral, and stealth marketing.

Comprehend the significance of homophily in social relationships and its impact on information exchange and influence.

Explain the concept of reactance and distinguish between independence and anticonformity.

Analyze the role and characteristics of market mavens and surrogate consumers.

---

Definitions:

Cultural Pressure

The influence exerted by society on individuals to adopt certain behaviors, norms, or practices, often to conform to societal standards.

Dissociative Reference Group

A group with which an individual does not want to be associated or identified.

Computer Geek

A term often used to describe someone with a deep interest and expertise in computers and technology.

Jocks

A colloquial term often used to describe athletes or individuals who are particularly enthusiastic about sports, typically in a school or college setting.