The Super Cola Company Must Decide Whether or Not to Introduce

question 37

Essay

The Super Cola Company must decide whether or not to introduce a new diet soft drink. Management feels that if it does introduce the diet soda it will yield a profit of $1 million if sales are around 100 million, a profit of $200,000 if sales are around 50 million, or it will lose $2 million if sales are only around 1 million bottles. If Super Cola does not market the new diet soda, it will suffer a loss of $400,000.
a.
Construct a payoff table for this problem.
b.
Construct a regret table for this problem.
c.
Should Super Cola introduce the soda if the company: (1) is conservative; (2) is optimistic; (3) wants to minimize its maximum disappointment?
d.
An internal marketing research study has found P(100 million in sales) = 1/3; P(50 million in sales) = 1/2; P(1 million in sales) = 1/6. Should Super Cola introduce the new diet soda?
e.
A consulting firm can perform a more thorough study for $275,000. Should management have this study performed?

Recognize the functions and affiliations of federal executive agencies within government departments.

Understand the internal operations and rule types within agencies, specifically procedural rules.

Analyze case outcomes to determine the application of the Freedom of Information Act (FOIA) and its limitations.

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Definitions:

Production Managers

Individuals responsible for overseeing the day-to-day operations of manufacturing and production facilities to ensure goods are produced efficiently, on time, and within budget.

Total Costs

The complete aggregation of all direct and indirect expenses incurred in the production or acquisition of goods and services.

Production Department

The segment of a manufacturing firm dedicated to producing finished goods from raw materials or components.

Support Department

Units within an organization that provide essential services or support to the production departments but are not directly involved in the primary business operations.