An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time,radio time,and newspaper ads.Information about each medium is shown below.
If the number of TV ads cannot exceed the number of radio ads by more than 4,and if the advertising budget is $10000,develop the model that will maximize the number reached and achieve an exposure quality if at least 1000.
Definitions:
Purchasing Power
The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy.
Gross Domestic Product
The total value of all goods and services produced within a country's borders in a specific time period.
Currency Fluctuation
The variation in the exchange rate of one currency relative to another over time, influenced by economic factors, market demand, and geopolitical events.
Trade Restrictions
Government-imposed regulations that limit the free import and export of goods between countries, often to protect domestic industries.
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