An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time,radio time,and newspaper ads.Information about each medium is shown below.
If the number of TV ads cannot exceed the number of radio ads by more than 4,and if the advertising budget is $10000,develop the model that will maximize the number reached and achieve an exposure quality if at least 1000.
Definitions:
Conservative Behavior
A tendency to prefer traditional and established ways of doing things over new approaches.
Upward Counterfactual Thinking
The mental process of comparing current outcomes with more positive, alternative scenarios, often leading to feelings of dissatisfaction or motivation for improvement.
Downward Counterfactual Thinking
The mental process of imagining worse alternatives to events that have already occurred, often leading to feelings of relief or contentment.
Illusion Of Control
A cognitive bias that leads individuals to overestimate their ability to control events.
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