Market Pulse Research has conducted a study for Lucas Furniture on some designs for a new commercial office desk.Three attributes were found to be most influential in determining which desk is most desirable: number of file drawers,the presence or absence of pullout writing boards,and simulated wood or solid color finish.Listed below are the part-worths for each level of each attribute provided by a sample of 7 potential Lucas customers.
Suppose the overall utility (sum of part-worths)of the current favorite commercial office desk is 50 for each customer.What is the product design that will maximize the share of choices for the seven sample participants? Formulate and solve,using Lindo or Excel,this 0 - 1 integer programming problem.
Definitions:
First Sale Doctrine
A legal principle allowing the unrestricted sale or transfer of a copyrighted item after its initial purchase.
Copyrighted Book
A book that is protected by copyright law, which gives the author or holder exclusive rights to reproduce, distribute, and control its use.
Trademark Infringement
Using a trademark or service mark without permission on goods and/or services in a way that could lead to confusion, deceit, or errors about who provides or manufactures these goods/services.
Generic Use
Refers to the general or common usage of a term or product without regard to trademark rights.
Q8: The single-period inventory model is most applicable
Q13: Which of these products would be most
Q26: Annual setup cost is a function of
Q26: A random variable that can take on
Q28: A decision maker would be wise to
Q34: Which of the following is always true
Q40: The choice of the distribution to use
Q44: The expected value approach is more appropriate
Q45: Linear trend is calculated as T<sub>t</sub> =
Q60: Seasonal components<br>A)cannot be predicted.<br>B)are regular repeated patterns.<br>C)are