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In Exponential Smoothing,an α\alpha Of 0 3 Will Cause a Forecast to React More

question 56

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In exponential smoothing,an α\alpha of 0 3 will cause a forecast to react more quickly to a large error than will an α\alpha of 0 2


Definitions:

Sales Promotions

Short-term incentives offered by businesses to encourage the purchase or sale of a product or service, such as discounts, coupons, or special offers.

Cause-Related Marketing

A marketing strategy where a company partners with a non-profit organization or supports a social cause, linking its products or services to social or environmental issues.

Social Activist Marketing

A marketing strategy that aligns a brand with social causes to generate goodwill and societal impact.

Voluntary Premium Pricing

A pricing strategy where consumers are offered the option to pay more than the standard price for goods or services, often for charitable reasons or to support a good cause.

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