Questions 10-66 Through 10-69 Refer to the Following

question 46

Multiple Choice

Questions 10-66 through 10-69 refer to the following:
An operation analyst is forecasting this year's demand for one of his company's products based on the following historical data:
Year # sold
4 years ago 10,000
3 years ago 12,000
2 years ago 18,000
Last year 20,000
-What is the forecast for this year using a moving-average forecast based on the last four years?

• A)22,000
• B)20,000
• C)18,000
• D)15,000
• E)12,000

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Definitions:

Market Development

A growth strategy where a company seeks to increase sales by promoting existing products in new markets or new segments of current markets.

Product Development

The process of bringing a new product or service to the market, from initial concept through design, prototype, testing, and finally, launch.

Market Penetration

A strategy aiming to increase market share within an existing market segment by using methods such as pricing adjustments, increased promotion, and product improvements.

Market Development

A growth strategy that involves the introduction of existing products into new markets to increase sales and market share.