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-Golden Bull of Charles IV
Community Responsibility
The duty of businesses and organizations to contribute positively to the welfare of the society and the environment in which they operate.
Stakeholder Responsibility
Stakeholder responsibility refers to the obligation of an organization to act in the best interests of all parties who have a stake in its operations and outcomes.
Benefit Marketing
A marketing strategy that focuses on highlighting the advantages or benefits that a product or service offers to consumers.
Profit Responsibility
An obligation to manage activities and resources in such a way as to achieve financial profitability for an organization.