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Table 1-2
Thuy Anh runs a small flower shop in the town of Florabunda. She is debating whether she should extend her hours of operation. Thuy Anh figures that her sales revenue will depend on the number of hours the flower shop is open as shown in the table above. She would have to hire a worker for those hours at a wage rate of $16 per hour.
-If the marginal cost of keeping a doctor's office open one additional hour per day is $200, then the doctor should keep the office open for one extra hour
Service Branding
The creation and promotion of a distinct brand identity for a service, differentiating it from competitors and fostering customer loyalty.
Brand Reputation
The public's valuation and perception of a brand's trustworthiness, quality, and reliability, influenced by consumer experiences and media portrayal.
Relationship Marketing
A strategy focused on building and maintaining long-term, personal engagements with customers, prioritizing customer retention and satisfaction.
Customized Service Delivery
Tailoring the provision of services to meet the specific needs or preferences of individual customers.
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