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Figure 3-2
-Refer to Figure 3-2. An increase in the price of substitutes in production would be represented by a movement from
Frequent Customers
Customers who make purchases or engage with a business on a regular, repeated basis.
Web-tracking Software
Software applications that monitor and analyze website traffic, user behavior, and other web metrics, often used to optimize online marketing strategies.
Web-based Communication
The exchange of information using internet-based platforms, including email, social media, and websites, facilitating instant and broad connectivity.
Gross Rating Points
A measure in advertising that indicates the reach or frequency of a particular media campaign, expressed as a percentage of the target audience.
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