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One reason that consumers and businesses might not act rationally is
Semantic Memory
Semantic memory is a type of long-term memory that involves the storage of general knowledge and facts about the world, not linked to personal experience.
Working Memory
A cognitive system responsible for temporarily holding information available for processing.
Crystallized Intelligence
The capacity to apply acquired knowledge and past experiences to tackle problems and adjust to novel circumstances.
Alzheimer's Disease
A progressive neurodegenerative disorder characterized by memory loss, cognitive decline, and personality changes, leading to severe dementia.
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