What Does Willingness to Pay Measure

question 59

Multiple Choice

What does willingness to pay measure?

• A)The maximum price a buyer is willing to pay for a product minus the amount the buyer actually pays for it.
• B)The amount a seller actually receives for a good minus the minimum amount the seller is willing to accept for the good.
• C)The maximum price that a buyer is willing to pay for a good.
• D)The maximum price a buyer is willing to pay minus the minimum price a seller is willing to accept.