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In the long run, if price is less than average cost
International Firm
A company that engages in business activities across national borders.
Extension
In marketing, refers to expanding a product line or brand by introducing additional items or categories.
Marketing Strategy
The means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.
Global Brand
A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.
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