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Article Summary
According to a study by the Center for Neighborhood Technology, homes located within one-half mile of frequently-used public transportation held their value much better during the recent housing market downturn than did those without easy access to public transportation, and the greater home values reflect greater demand for neighborhoods in close proximity to public transportation. In addition to higher home values, the study found that close proximity to public transportation offers lower transportation costs, a wider variety of travel options, and access to more employment opportunities.
Source: Meg Handley, "Study: Proximity to Public Transit Boosts Home Values," U.S. News & World Report, March 22, 2013.
-When there is a negative externality, the competitive output is more than the economically efficient output level.
Multiproduct Firm
A company that markets and sells multiple product lines under one umbrella, often in related fields.
Customer Value
The valuation of a product or service by a consumer against its alternatives.
Strategic Marketing Process
A deliberate approach aimed at creating and implementing effective marketing strategies that align with a company’s overall goals and drive competitive advantage.
Visionary Organization
An organization characterized by its forward-thinking approach and strategic planning to innovate and shape its future industry or sector.
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