Examlex
Simplify; express the answer without radicals:
Perceptual Maps
Visual tools used in marketing to plot consumer perceptions of brands, products, or services along two or more dimensions.
Mental Image
A representation of something formed in the mind, often used in the context of branding or product perception.
Brand Recognition
is the extent to which consumers can correctly identify a brand by its attributes, such as logos, colors, or slogans.
Brand Preference
The degree to which consumers favor one brand over competing brands, often influenced by marketing, personal experiences, and perceptions.
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