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Pull Strategy
A supply chain strategy in which customer orders drive manufacturing and distribution operations.
Transportation Management
The process of planning, executing, and optimizing the movement of goods and materials from their point of origin to their final destination.
Distribution Activities
Processes involved in making a product or service available for use or consumption by end-users or consumers through a distribution channel.
Marketing Chain
The sequence of processes involved in the production and distribution of a product or service, which may include suppliers, manufacturers, and retailers, aimed at delivering value to the consumer.
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