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Differentiate: f(x)= 4x
Hot Media
Media that contain a great deal of information but involve only a single sensory organ and demand very little from their audience (e.g., newspapers).
McLuhan
A Canadian philosopher best known for his work on media theory, including the concepts of the global village and the medium is the message.
Traditional Sociology
The study of social behaviors, institutions, and functions using established theories and methodologies from the discipline's history.
Hyperreal
Baudrillard’s belief that people’s perceptions, as defined by media, lead to the sense of a simulated reality.
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