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Horizontal analysis:
Counter-Arguments
Arguments presented to oppose or refute another argument or position, often used in debate or in the formulation of academic papers.
Persuasiveness
The ability to convince others to change their attitudes, beliefs, or actions through argumentation or appeal.
Humour In Advertising
The use of humor in marketing communications to capture attention, enhance recall, and positively influence purchase intentions.
Metaphor
A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable, suggesting a resemblance or analogy.
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