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A cash equivalent must be readily convertible to a known amount of cash, and must be sufficiently close to its maturity so its market value is unaffected by interest rate changes.
Theory of Reasoned Action
A theory that predicts an individual's behavior based on their intention to perform the behavior, which is influenced by their attitudes toward the behavior and normative social pressures.
LaPiere
A researcher known for a study on attitudes versus actions in the context of prejudice and discrimination in the early 20th century.
Theory of Planned Behaviour
A psychological theory that links beliefs and behavior, suggesting that an individual's behavior is determined by their intention to perform the behavior, which is, in turn, influenced by their attitudes, subjective norms, and perceived behavioral control.
Perceived Behavioural Control
An individual's belief about how easy or difficult it will be to perform a particular behavior.
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