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The factor-endowment theory asserts that with specialization and trade there tends to occur an equalization in the relative resource prices of trading partners.
Diversification
A strategy of investing in a variety of assets to reduce exposure to any single investment's risk.
Strategic Marketing Process
A systematic approach to planning, executing, and managing marketing efforts to achieve business objectives.
Marketing Mix
A model used to review and manage a business’s marketing strategies, traditionally made up of the four Ps: product, price, place, and promotion.
Marketing Plans
Detailed strategies outlining the advertising, targeting, and selling efforts for a product or service, designed to achieve specific financial and market share goals.
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