If We Consider the Interests of Both Consumers and Producers,then

question 74

Multiple Choice

If we consider the interests of both consumers and producers,then a policy of tariff reduction in the U.S.auto industry is:

• A) In the interest of the United States as a whole,but not in the interest of auto-producing states
• B) In the interest of the United States as a whole,and in the interest of auto-producing states
• C) Not in the interest of the United States as a whole,nor in the interest of auto-producing states
• D) Not in the interest of the United States as a whole,but is in the interest of auto-producing states

Recognize the strategies and implications of product line extensions.

Distinguish between different branding strategies such as multiproduct, multibranding, mixed branding, and private branding.

Analyze the risks and benefits associated with brand extension and product line extension strategies.

Identify the effects of branding strategies on advertising and promotion costs.

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Definitions:

Reinforcement

In behavioral psychology, it is a consequence that strengthens an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.

Secondary Reinforcer

A stimulus that has acquired reinforcing properties through association with a primary reinforcer, such as money being valued due to its ability to purchase food.

Reinforcer

Any stimulus that, when presented after a response, strengthens the response or increases the likelihood that it will happen again.

Primary Reinforcers

Stimuli that are inherently rewarding and satisfy biological needs, used in behavioral conditioning to reinforce desired behaviors.