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Brain Scanning
The use of various medical imaging technologies to study the structure and function of the brain for research and clinical diagnosis.
Buying Processes
The series of steps consumers or organizations follow to make a purchase decision, including need recognition, information search, evaluation, and the purchase decision.
Martin Lindstrom
A recognized authority in branding and consumer behavior, known for his writings and insights on how companies can create impactful brands.
Buyology
The study of consumer purchasing behavior and the psychological influences behind decision-making.
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