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The Basic Premise of ________ Is That It Is Easier

question 30

Multiple Choice

The basic premise of ________ is that it is easier for people to express what they like or dislike about an existing system than to imagine what they would like in a system.


Definitions:

Place Element

Aspects of marketing that focus on the distribution and availability of a product or service to the target consumer.

Promotion

A marketing strategy involving the publicizing and selling of a product or service, often including discounts, advertising, and special offers to stimulate demand.

Marketing Mix

A set of actions, or tactics, that a company uses to promote its brand or product in the market; traditionally defined as the 4Ps: Product, Price, Place, and Promotion.

Easiest

Describes the least difficult or effort-requiring option, task, or approach among a set of alternatives.

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