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In the expenditure cycle,good control dictates that expenditures should be paid by check.This may not be feasible when minor purchases are made.To facilitate quick payment for minor purchases,a(n) ________ should be set up and maintained using ________.
Marketing Mix
The set of tactical marketing tools—Product, Price, Place, Promotion—that a company uses to produce the response it wants in the target market.
Product Attributes
The characteristics that define a product and contribute to its perceived value among consumers, such as quality, features, design, and brand reputation.
Customer Relationship
The approach a company takes to managing its interactions with current and potential customers, often to improve loyalty and engagement.
Niche Segments
Specific, narrowly defined market segments targeted by businesses with tailored products or services.
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