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Wheel Of Retailing
A concept that describes how new forms of retail outlets enter the market.
Retail Outlets
Physical locations through which goods are sold directly to the end consumer.
McDonald's Evolution
The historical growth and change of McDonald's Corporation, detailing how it expanded from a single restaurant into a global fast-food chain.
Wheel Of Retailing
A concept that describes how new types of retailers enter the market as low-status, low-margin stores and then evolve into higher-priced, higher-service establishments, eventually becoming similar to the conventional retailers they replaced.
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