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The most important change management technique is probably
Business-to-Business
Transactions or interactions that occur between businesses, as opposed to those between a business and an individual consumer.
Buying Situations
Various scenarios or contexts in which a purchase is made, which can influence the decision-making process and marketing strategies.
Modified Rebuy
A buying situation in which an organization makes some changes to an existing purchase agreement, perhaps adjusting quantities, delivery schedules, or product specifications.
Evoked Set
A group of relevant brands or products that a consumer recalls from memory when making a purchasing decision.
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