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Rebecca is the head of the primary department at La Perouse High School.She believes that children will absorb and retain more information if they are taken on educational tours and field trips.But the school's rules and policies do not encourage such activities and Rebecca feels her endeavor to improve the children's education is being stifled.This low degree of _____ is reducing Rebecca's ability to influence others.
Social Judgment Theory
A theory that explains how individuals perceive and evaluate a communication message against their existing attitudes, influencing persuasion and attitude change.
Rejection-Then-Retreat Approach
A persuasive technique where an initial, larger request is made knowing it will be rejected, followed by a smaller, more reasonable request.
Reciprocity/Obligation Approach
A social exchange theory suggesting that individuals feel compelled to return favors or help to those who have aided them.
Persuader
An individual or tool that influences others' attitudes, beliefs, or actions through argument, reasoning, or appeal.
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