Britney, a Manager in an Advertising Firm, Was Assigned a Team

question 42

Multiple Choice

Britney, a manager in an advertising firm, was assigned a team and asked to come up with ideas for an advertising campaign.Britney briefed her team and outlined the purpose of the brainstorming clearly after which she asked the members to individually generate ideas and bring their list to the next meeting.In the second meeting, the ideas were compiled, doubts clarified, and ideas built-on after which the members were then asked to individually rank the ideas and submit the list to Britney, who tabulated the scores and created a list of the five best ideas.Britney adopted _____ to generate the ideas.

• A)cross-training
• B)conflict management
• C)positional rotation
• D)cognitive bias
• E)nominal group technique

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Definitions:

Average Total Cost

The total cost of production divided by the number of units produced, representing the cost per unit of goods or services.

Average Total Cost

The sum of all production expenses (both constant and changeable) divided by the total amount of products made.

Marginal Cost

The cost of producing one additional unit of a good, important for decision-making in production processes.

Marginal Revenue

Marginal revenue is the additional income generated from selling one more unit of a good or service.