With the Help of a Diagram Explain the Communication Process

question 97

Essay

With the help of a diagram explain the communication process.

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Definitions:

Segmenting Variable

Characteristics of individuals or groups used to divide a market into segments for targeted marketing.

Pre-Qualified

The state of having been evaluated and deemed eligible for something, such as a loan or service, based on preliminary criteria.

Mass Affluent

Individuals with a significant amount of disposable income, though not wealthy by traditional standards, making them a target for certain luxury goods and financial services.

80/20 Rule

A theory that suggests that 20 percent of heavy users account for 80 percent of the total demand.