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Define the term heuristic.
Vertical (Y) Axis
The axis in a coordinate plane that typically represents the dependent variable in a graph, running perpendicular to the horizontal (X) axis.
Horizontal (X) Axis
The line on a graph that runs horizontally, often used to represent the independent variable in data presentations.
Incremental Revenues
Additional revenue generated from new sales activities or strategies, beyond existing income streams.
Incremental Costs
Additional costs that a company incurs when increasing its production or activities over a certain threshold.
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