The First Step in the Four-Component Model of Ethical Decision

question 17

Multiple Choice

The first step in the four-component model of ethical decision making is

• A) moral intent.
• B) moral judgment.
• C) ethical behavior.
• D) moral awareness.
• E) moral identity.

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Definitions:

Brands

Symbols, names, or designs that identify and differentiate products or services from those of competitors.

Postpurchase Stage

A phase in the consumer decision process that involves the evaluation of a purchased product and the experience of using it.

Purchase Decision Process

The stages a consumer goes through before, during, and after buying a product, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Consumer Expectations

The beliefs or standards that customers hold regarding the performance or qualities of products or services they purchase.