Which of the Following Perspectives from the Balanced Scorecard Helps

question 95

Multiple Choice

Which of the following perspectives from the balanced scorecard helps managers answer the question,"How do we look to shareholders?"

• A)Learning and growth perspective
• B)Internal business perspective
• C)Customer perspective
• D)Financial perspective

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Definitions:

Sensation

The initial process of detecting and responding to environmental stimuli through the sense organs.

Perception

The process of organizing, interpreting, and understanding sensory information.

Sensory Marketing

A marketing strategy that targets the senses of the consumer, aiming to create an emotional reaction and a stronger connection to the product or brand through sensory experiences.

Experiential Purchasing

The act of buying goods or services for the purpose of enjoying life experiences, rather than simply acquiring physical items.