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When Performing Account Analysis,managers Decide How to Classify Each Account

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When performing account analysis,managers decide how to classify each account as a variable,fixed or mixed cost.


Definitions:

Revenue Analysis

A process of reviewing and evaluating the income generated from operations, usually to understand financial performance and identify improvement areas.

Strategic Planning

A systematic process for envisioning a desired future and translating this vision into broadly defined goals and a sequence of steps to achieve them.

Marketing Strategy

A comprehensive plan formulated to achieve a company’s marketing goals through specific campaign activities and channels.

Promotional Mix

The combination of marketing tools and strategies used to promote a product or service to the target market, including advertising, sales promotion, public relations, and personal selling.

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