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All of the following activities are included in the value chain EXCEPT for:
Social Exchange Theory
A sociological and psychological theory proposing that social behavior is the result of an exchange process to maximize benefits and minimize costs.
Reciprocity Norm
A social norm that expects individuals to respond to each other in kind, returning benefits for benefits and responding with either indifference or hostility to harms.
Free Samples
Small quantities of a product given to consumers at no cost to introduce the product and encourage future purchasing.
Mere Exposure Effect
A mental occurrence where individuals tend to favor items or concepts simply because they recognize or are accustomed to them.
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