Examlex
The standards in the IMA Statement of Ethical Professional Practice include:
Market Summary
An overview of the current state of the market, including trends, stock movements, and significant events affecting the market.
Direct Competitors
Businesses offering the exact or highly similar products or services as another business in the same market.
Indirect Competitors
Companies that offer slightly different products or services but compete for the same customer dollars due to overlapping needs or desires.
Competition Section
A segment within a business plan or report that analyzes the competitive landscape, detailing the strengths and weaknesses of competitors within the market.
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