Examlex
Placing the firm's support toward a single philanthropic cause via public relations or advertising is not strategic philanthropy. In fact, this "cause-related" marketing can backfire and lead to mistrust and suspicion about the true motives of the firm.
Socially Acceptable
Behaviors or practices widely accepted and approved by society or a specific societal group.
Real Reasons
The actual, underlying motives or causes for an action, which may differ from those that are stated or apparent.
Standard Communication Model
A framework describing how messages are sent and received, including components like sender, message, medium, receiver, and feedback.
Transmit Message
The act of sending information, signals, or communication from one person, device, or place to another.
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