Examlex
Fixed costs divided by the contribution margin ratio equals the breakeven point in sales dollars.
Pleasure Principle
A psychoanalytic concept suggesting that individuals seek pleasure and avoid pain to satisfy their biological and psychological needs.
Freud's Personality
A theory by Sigmund Freud that human personality is complex and has three distinct parts: the id, ego, and superego.
Id
The unconscious system of the personality, which contains the life and death instincts and operates on the pleasure principle; source of the libido.
Iceberg Metaphor
A psychological model used to describe the conscious mind as the tip of the iceberg visible above water, with the unconscious mind as the larger mass below water.
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