Examlex
Higher fixed costs increase the total number of units required to break even.
Cognitive Dissonance
The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time, leading to an alteration in one of the attitudes, beliefs, or behaviors to reduce the discomfort and restore balance.
Competitive Inertia
A situation where a company continues with its current strategies because it has historically been successful, even when those strategies become less effective.
Affect
A term referring to the experience of feeling or emotion in psychology.
ABC Model
A framework in cognitive behavioral therapy that outlines the relationship between an activating event, beliefs, and consequences.
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