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Benjamin Company had the following results of operations for the past year:
A foreign company (whose sales will not affect Benjamin's market) offers to buy 4,000 units at $7.50 per unit. In addition to variable manufacturing costs, selling these units would increase fixed overhead by $600 and selling and administrative costs by $300.
- Assuming Benjamin has excess capacity and accepts the offer, its profits will:
Concept Testing
The process in which a concept statement that describes a product or a service is presented to potential buyers or users to obtain their reactions.
Late Majority
A category of consumers in the diffusion of innovation model who adopt a new product or technology after the average member of a society.
Beta Testing
The second phase of software testing in which a sample of the intended audience uses the product in a real environment to identify defects.
Market Testing
The process of evaluating the viability of a new product or service through controlled experimentation in a specific market segment before a full-scale launch.
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