The Most Useful Allocation Basis for the Departmental Costs of an Advertising

question 43

Multiple Choice

The most useful allocation basis for the departmental costs of an advertising campaign for a storewide sale is likely to be:

• A) An equal amount of cost for each department.
• B) Relative number of items each department had on sale.
• C) Proportion of sales of each department.
• D) Floor space of each department.
• E) Number of customers to enter each department.

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Definitions:

Response Prevention

A behavioral treatment technique, particularly used in treating OCD, where the patient is prevented from performing a compulsive behavior.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses or anxiety through gradual exposure to the feared object or situation coupled with relaxation exercises.

Anxiety

A sensation of apprehension or fear, often about something that is going to happen soon or an outcome that is not yet clear.

Learned Response

Behaviors developed through experience or conditioning, as opposed to innate or instinctual reactions.