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A retail store has three departments, S, T, and U, and does general advertising that benefits all departments. Advertising expense totaled $50,000 for the year, and departmental sales were as follows. Allocate advertising expense to Department T based on departmental sales.
Environmental Force
External factors that can affect a business's operations, including sociocultural, technological, economic, ecological, and political factors.
Legislation
Laws and regulations that have been enacted by a governing body to control, authorize, or restrict certain activities.
Customer Value
The perception of what a product or service is worth to a customer compared to the alternatives.
Value Proposition
A promise of value to be delivered, communicated, and acknowledged by a customer, distinguishing a product or service from competitors.
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