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Division X makes a part with the following characteristics:
Division Y of the same company would like to purchase 10,000 units each period from Division X. Division Y now purchases the part from an outside supplier at a price of $17 each. Suppose Division X has ample excess capacity to handle all of Division Y's needs without any increase in fixed costs and without cutting into sales to outside customers. If Division X refuses to accept the $17 price internally and Division Y continues to buy from the outside supplier, the company as a whole will be:
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, values, or ideas simultaneously.
Effort Justification
A phenomenon in which individuals attribute greater value to outcomes they had to put effort into achieving, often to reduce cognitive dissonance.
Ingratiation Theory
A psychological theory that explores how people attempt to make themselves appear more likable to others, often through flattery or other strategic behaviors.
Self-Serving Bias
The tendency to attribute positive outcomes to internal factors and negative ones to external factors, thereby protecting self-esteem.
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