A Retail Store Has Three Departments, A, B, and C $\begin{array}{llr} \text {Department A } &\$308,000\\ \text {Department B } &644,000\\ \text { Department C } &448,000\end{array}$

question 40

Essay

A retail store has three departments, A, B, and C, each of which has four full-time employees. The store does general advertising that benefits all departments. Advertising expense totaled $90,000 for the current year, and departmental sales were:
$\begin{array}{llr} \text {Department A } &\$308,000\\ \text {Department B } &644,000\\ \text { Department C } &448,000\end{array}$
Total sales…………………. $1,400,000
Calculate the amount of advertising expense that should be allocated to each department?

Understand the concept of design disruption in branding.

Identify successful strategies to respond to backlash when innovating a brand.

Distinguish between different strategies for changing a brand's position in the market.

Recognize the process and implications of bringing back a long-dead brand.

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Definitions:

Water Damage

Water damage refers to the destruction or harm caused to property by water intrusion, which can result from various sources like floods, leaks, or condensation.

Decreasing Term Insurance

A type of term life insurance where the death benefit decreases over time, often used to cover specific financial obligations that reduce over time, like a mortgage.

Premium

The amount paid for an insurance policy, representing the cost to keep the policy active.

Death Benefit

A payout to the beneficiary of an insurance policy or pension plan upon the death of the insured individual or member.